Post: Is M1 Finance Safe?

If you’ve read our M1 Finance review, you know that M1 is a great investing platform that allows long-term investors a way to take control of their portfolios with a state-of-the-art user interface.

But is M1 Finance safe?

That’s the question we’re here to answer today!

We’re going to take a look at how M1 Finance makes money and who they have keeping them accountable.

What Is M1 Finance?

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M1 Finance is a financial services company that offers brokerage accounts, a cash management program, and margin trading.

The platform uses a unique portfolio construction system centered around “pies” that gives you total control of how your portfolio looks.

M1 Finance Backstory

M1 finance was founded in 2015 by Brian Barnes.

Brian was taught the value of investing at a young age by his parents, who made sure he knew that investing is a serious matter with real stakes.

He would invest in the stock market through a brokerage account that his parents set up for him.

They would let him decide which stocks would be bought in the account as long as he did his own research and made a compelling case for each investment.

When Brian grew older, he took his investing into his own hands. He had accounts with some of the older, major brokerages that many people still use today.

But Brian had an issue with these brokerages…

…none of them were what he was looking for!

Many of the brokerages that Brian tried had confusing, buggy user interfaces that made the user experience unpleasant.

Other brokerages charged ridiculously high commissions, such as $10 per trade.

But the most important factor that was missing was the lack of automation.

Brian wanted an investing platform through which he could have his investments automatically set up.

He wanted to be able to set up a portfolio with certain allocation percentages going to different stocks, and then put money into his account on a regular basis to be automatically invested into that portfolio.

In his own words, Brain wanted to “rethink personal financial management to design an entirely new set of tools and services, built with the latest technologies.”

There was no platform on the market that could do what Brian wanted it to…

…So he decided to build his own!

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He founded M1 Finance in 2015, with its headquarters in Chicago, Illinois. 

Today, the platform has over half a million users with over $6 billion in assets under management.

How Does M1 Finance Make Money?

M1 Finance makes money in several different ways, and it’s transparent about all of them.

The first way that M1 makes money is through payment for order flow.

If you’re not familiar with this term, it’s essentially when a brokerage receives payment for directing its users’ trades to certain market makers.

This practice has been criticized because it isn’t always best for investors; many “commission-free” brokerages end up passing on slightly different prices to their customers, which can cost them more money.

But payment for order flow is pretty commonplace among commission-free brokerages today, so it’s just part of the game at this point.

M1 Finance also makes money through charging interest for lending cash and stocks, and collecting fees for their premium subscription, M1 Plus.

Is M1 Finance Insured?


M1 Finance is insured by the Securities Investor Protection Corporation, or SIPC.

The SIPC insures the securities that you hold in your portfolio, as well as the cash sitting in your brokerage account.

Now, this does NOT mean that the SIPC insures you against your stocks going down in price. That risk is on you!
The SIPC protects the assets in your brokerage account in the event that your brokerage goes bankrupt or otherwise cannot pay you money you want to withdraw from your account.

The bank that provides the M1 Spend checking accounts is Lincoln Savings Bank, which is FDIC insured.

The Federal Deposit Insurance Corporation insures money you have stored in the bank.

So if something were to happen to Lincoln Savings Bank and your M1 Spend account was compromised, the FDIC would have you covered.

Other Notes

It’s worth noting that M1 Finance has received overwhelmingly positive reviews from some big players in the investing world, which helps the platform’s credibility even more.

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The platform has been praised by the likes of Investopedia, Yahoo!, and even the Motley Fool.

M1’s customer reviews also speak for themselves – they have a 4.6-star rating with over 38,000 ratings on the Apple Store.

Final Thoughts

So, now that we’ve laid out all the important factors about the inner workings of M1 Finance, it’s time to answer the question…

…Is M1 Finance safe?

Drumroll, please…

…Yes! M1 Finance is absolutely safe.

With the amount of transparency and insurance that M1 has, it’s almost impossible to imagine M1 being a scam or an unsafe company to do business with.

Of course, we suggest that you do your own research and only invest your money on platforms that you trust completely.

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